Having a website is one of the most important things for businesses in today’s digital world. From sharing content to improving search engine optimisation, a website is vital to the success of any small business owner. But some businesses do not have an online site in this day and age! If you’re still on the fence about having a small business website, I’ve compiled a list of the top 10 reasons your business needs its own site.
Who should have a website?
Small business owners who have anything to sell online and offline need a web presence. The website is an extension of your front-end marketing. It can help attract new customers and promote your business worldwide, increasing your business exposure and generating more sales. You could make your site a virtual shop, blog or even e-commerce to sell products.
What is the purpose of having a web presence?
The primary purpose of having a web presence is to attract and retain customers. Having a custom site for your small business is an easy way to sell people what you have to offer. A beautiful site design gives your business an online presence that they can access 24/7, where you can sell your products and services, generate leads and establish your credibility.
What are some benefits to having a business site?
A website usually includes a domain name which becomes your permanent online address where customers can find you and buy from you. Having your website lets you build brand awareness and recognition for your business and increases your chances of getting found online.
Why do you need a website in 2021?
As a business owner, there are many reasons why you should invest in an online presence for your business. With more and more people shopping online, having a site is crucial to your business success in this day and age. It is estimated that around 80% of customers are researching products online before making an actual purchase.
The advantages of having an online presence for your business are numerous. Here are some of the top 10 reasons your business needs a site.
Top 10 reasons why your business needs a website
Get customers from all over the world
Your website is the cornerstone of your digital marketing strategy. A great website has the power to convert visitors into customers, build credibility, and grow your business. Your site can help you establish yourself as a thought leader in your industry, thereby attracting customers globally.
Build and grow your brand
A website is similar to a billboard in the sense that it helps customers learn about you, what you do, and enables you to position yourself as a trusted brand. Having a website is a great way to build and grow your brand because it creates an online presence that you can leverage as a marketing tool for your business.
Build visibility and credibility
Part of being credible is a professional online presence. A website can help you improve your visibility and build authority in your industry allowing you to showcase your skills and expertise and instil confidence in your website visitors.
Be found by potential customers
Having a site makes it easy for potential customers to find you, and it’s a great way of turning leads into paying clients. According to Forbes.com, 83% of consumers use the internet for product research before purchasing, and 25% will not buy from a company that does not have a good website.
Enhance your online presence with a small business website
Having a digital site enhances your profile online and position yourself as an authority in your niche. Your website is a business card. It can help you represent your products and services to potential clients and make them aware of your brand. See below for how UK tutoring company Shenfield Tutors achieved this on their site. Click on image below to visit the Shenfield Tutors site.
Search engine optimisation
Having a website is good for SEO (search engine optimisation). A website can help boost your SEO as search engines such as Google love websites that are fresh and newly updated with a lot of traffic and links to other websites as they think sites like this are more relevant to their users.
If your website is search engine optimised, it can improve how you show up on search engines like Google, Yahoo and Bing. For example, if you have a small cleaning business in Brentwood, you could come up in online searches for keywords like ‘Brentwood cleaning company’, ‘cleaners in Brentwood’ etc.
Your website can offer you a platform to showcase and sell your products and services online 24/7 giving your customers the flexibility to shop for your products and services right from the comfort of their homes. While a physical shopfront may be necessary, having a website means you can sell anything from anywhere.
Accessibility for your small business website
With a website, your business is more accessibly and is available 24 hours a day, seven days a week. Anyone can access your website from anywhere in the world, which can give your business a global edge. Being accessible means that customers will have no trouble finding the relevant information they’re after such as frequently asked questions or your refund policy, and it will be easy for them to contact you.
Your competitors are online
If you’re on the fence about having a website, remember that your customers are online and so are your competitors. Your competitors have websites and appear more credible, having built brand awareness, trust and confidence and a platform to showcase their products and services, share valuable information with potential customers, and drive sales.
Share news and information
You can use your website to update your customers by instantly sharing news and other information either through your news or blog page. You can also share your opinion or the latest trends in your industry too. Ensuring your website has timely and relevant content can help to build customer trust and loyalty.
Websites by Kofo is a Brentwood web design specialist creating beautiful and functional websites for clients and providing services such as web design, digital communications, content creation, search engine optimisation and more.